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WINTER FAIRY TALE

All casesMICE and logisticsLarge-scale creative concept "Winter Fairy Tale. Summer Ice of Norwegian Wanderings".



Do you think it never snows in summer? - Welcome to Norway, the land of harmony with its icy mountain peaks and green landscapes, harsh colors of the northern lights and gentle trills of the dipper bird. Here, armed with winter Johnson & Johnson products, guests will melt the cold heart of the Snow Queen, whose favorite mantra is "You'll be sick for a long time" (*reference to the "Hexoral" advertising campaign), and experience many new positive emotions.

Project highlights:

  • unconventional format of the conference in the form of a theatrical performance based on the fairy tale "The Snow Queen" with a play on the client's product line;
  • introduction of creative elements in every step of the tour (for example, a standard excursion to a waterfall was accompanied by a beautiful legend, distribution of bottles with "healing water," and a trip on a boat through the fjords with various workshops, an orchestra and a photo area);
  • extremely tight deadlines for project planning (taking into account all activities and the presentation itself) - only 1 month.

Number of participants: 175
Awards: 1st place in the European Best Event Awards, Best Incentive
Category: Incentive, Conference
Location: Norway, Bergen
Client's briefing: Organization of an off-site event (destination selection, logistics, booking, overall support); preparation of a strong program and creative concept, demonstrating a winter line of products
Client: Johnson & Johnson/Pharma, Medicine



PARTICIPANTS MET MYSTICAL TROLLS, FIGHTS OF FEARLESS VIKINGS, THE MAJESTIC NATURAL BEAUTY OF THE FJORDS, A JOURNEY THROUGH GRIG MUSIC, MAGNIFICENT MOUNTAIN PEAKS AND THE MAGIC IN EVERY SNOWFLAKE...


Especially for our guests, as well as for the first time in Norway, a unique Viking show in the village of Gudvagen was scripted and produced, which is now also used for other groups.