Do you think it never snows in summer? - Welcome to Norway, the land of harmony with its icy mountain peaks and green landscapes, harsh colors of the northern lights and gentle trills of the dipper bird. Here, armed with winter Johnson & Johnson products, guests will melt the cold heart of the Snow Queen, whose favorite mantra is "You'll be sick for a long time" (*reference to the "Hexoral" advertising campaign), and experience many new positive emotions.
- unconventional format of the conference in the form of a theatrical performance based on the fairy tale "The Snow Queen" with a play on the client's product line;
- introduction of creative elements in every step of the tour (for example, a standard excursion to a waterfall was accompanied by a beautiful legend, distribution of bottles with "healing water," and a trip on a boat through the fjords with various workshops, an orchestra and a photo area);
- extremely tight deadlines for project planning (taking into account all activities and the presentation itself) - only 1 month.