Think Big

As a manufacturer of household cleaning products, Henkel conducts research to reduce the negative impact on the environment (the first to abandon phosphates) and carries the values of protecting the environment to employees.The destination (Sochi) was selected because of staff involvement in the restoration of the region's ecosystem after the construction of the Olympic venues.

Tasks: full range: creative + logistics

Awards: shortlist BeaWorld

Client Brief: Annual motivational conference for the sales unit

Categories: Conference, Teambuilding, CSR

Client: FMCG/Henkel

Location: Russia, Sochi, Radisson Blu, Ornithological Park

Number of participants: 250

HenkelIS A SOCIALLY RESPONSIBLE COMPANY - THAT WAS THE BASIS FOR CHOOSING THE CONCEPT AND SLOGAN FOR THE EVENT - Think BIG.

The project is annual (250-300 people) - a challenge for MAXIMICE: to outdo itself by offering a strong inspiring concept, while still following the main message.