THE TREE OF LIFE

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MAXIMICE came up with a creative concept for the event:

What do Johnson & Johnson and Singapore have in common? They are shining examples of the harmony between the forces of nature and the perfection of high technology. Perhaps they have achieved this unity by continuing the idea of James Cameron's Avatar, where the best of the human race created a new and wonderful world, an ideal of nature and comfort. The same one that Johnson & Johnson employees and partners strive to achieve and embody year after year.

Number of participants: 280

Awards: 1st place Golden Puzzle, Best MICE Event; 1st place Global Event Awards, Best MICE Event; the project was also nominated for the European Best Event Awards.

Category: Incentive, Conference

Client: Johnson&Johnson/Pharma, Medicine

Location: Singapore

Client's briefing: Complete planning support of the off-site event; selection of a new unusual and exclusive destination (sophisticated audience, frequent travelers abroad); preparation of a large-scale creative concept, capable of uniting the company's strategic goals for the next year and the selected country/city. New conference format, unique acts capable of enhancing product impressions, increasing product knowledge

MAXIMICE HELD JOHNSON & JOHNSON'S CONFERENCE IN THE FIRST MEGACITY WHERE NATURE AND CIVILIZATION MERGE TO FORM A NEW REALITY AND A PUBLIC ENVIRONMENT OF A DIFFERENT QUALITY. IN THIS FUTURE WORLD, JOHNSON & JOHNSON IS LIKE A GRAND TREE FROM THE PLANET PANDORA: ITS BRANCHES NOURISH THE WORLD AND ENABLE IT TO GET BETTER AND BETTER.

Project features:

- extensive use of modern technology during the conference part: kinect, video, 3D mapping, editing of 3D clips with key speakers;

- participation in the entertainment program featuring artists from different countries: Singapore, Russia, China, Germany, and the Netherlands.