4 interactive zones
Technical room
Reception
Ability to showcase the brand's extensive product range
Both client's brief objectives had to be accomplished at the Moscow International Automobile Salon (MIAS 2016).
While the requirements for the conference part were quite standard and easy to implement, the work on the stand involved the construction of a rather limited space with a lot of components. MAXIMICE designers were able to offer a modern, stylish layout with maximum functionality of all elements.
It is noteworthy that the participants of the interactive 5D zone "drove" at a low speed - it was incredibly realistic (normally, in such simulators, people tend to "push to the limit ").
The conference included a presentation by Motul representatives and guest experts. The audience was interested in the content and many questions were asked. At the end of the business part, there was a tour of the stand - interactive zone testing, a demo tour, a raffle and, of course, some socializing.
A partner dinner followed at the Crocus City complex, with a musical entertainment program.