For the third year, Henkel used the slogan 'Set to Win'. A conference format like that was introduced at the time of general economic turmoil in the market and is designed to motivate employees to overcome fears, negative information and to find new resources and ways to grow.
For example, one of the best locations in Moscow with a view of the city, Mercury Space, was deliberately chosen as a location for the event, symbolically demonstrating that "you can climb to any height by overcoming everything".
This year, the emphasis in the creative concept was placed on involving Olympic champions to the project,leading by their own example, they show how 'the impossible is possible'.
The biggest focus of the conference was placed in enhanced branding and creative motivational videos (representing each division).
