Number of participants: 100
Category: Opening, Presentation
Client: "SIM"/Auto Group of Companies.
Location: Russia, Moscow, Salon of SC "SIM".
Client's briefing: Opening of the car showroom: press conference and entertainment part
The opening of our client "SIM" new Mazda showroom was a futuristic festive affair. For this event, the "Reboot" concept was especially developed by our creative Studio "Krapiva".
Models-animators greeted the guests and a drummer show set the mood for fun. The "SIM" management addressed all guests and, after the speech, pressed a symbolic button, thus launching the " reboot" process, representing the climactic Mapping presentation of the CX-5 car.