MAXIMICE developed and organized a series of events (launches) for the presentation of a new innovative product - ACUVUE Oasys lenses, containing tear film in their base instead of water. Customers of the product are people who spend much time at the computer and actively use a variety of gadgets and thus can often feel eye tiredness and dryness. With such a unique product eyes do not perceive the lens as a foreign body, increasing the number of hours for a comfortable use.
In order to allow the sales staff to become fully aware of all benefits of this product for further promotion among potential audiences, our company has developed a quest that demonstrates each of the unique features of ACUVUE Oasys lenses. For example, work with kinetic sand simulated the properties of the thiophilic silicone from which the lenses are made; a water drawing workshop simulated the moistening process, etc.
