Rock & Love Festival

All casesCreative events and conceptsThe Rock & Love Festival corporate event was dedicated to the client's professional holiday - Builder's Day

The event was like a kaleidoscope of entertainment, with teams working together to transform the venue and create a real Rock & Love Festival experience.

Number of participants: 300
Category: Professional Holiday, Team Building
Client: Manufacturing/Construction
Location: Russia, Moscow region, SKYRIVER
Client briefing: Organisation of an event to celebrate Builder's Day, a professional holiday. Must be in a game format.


MAXIMICE WAS RESPONSIBLE FOR ORGANISING THE PROFESSIONAL PARTY. IN TOTAL, THERE WERE SEVEN ACTIVITY BLOCKS, SEVEN TEAMS, WHERE EACH OF THE EMPLOYEES COULD PROVE THEMSELVES IN ONE WAY OR ANOTHER BY JOINING ONE TEAM OR ANOTHER.


On the day of the event, each team was busy doing its own thing. "Performers" prepared for the show; "Artists" created the art space; "Fans" made a unique flash mob in support of the performers; "Art people" were responsible for the creative atmosphere; "Cooks" prepared the barbecue; "Stylists" made appropriate accessories; "Musicians" were busy with sounds and music.In the end, after combining all the efforts, "Rock & Love Festival" was born.Thus, all employees were involved in the preparation for the festival and could experience it in full measure.