Winter Tale

Amount of members:175
Awards:I place in European Best Event Awards, Best Incentive
Category:conference , incentive
Geo / Place:Norway, Bergen
Project Collaborators:Organization of abroad event (selection of direction, logistics, booking, professional support); preparation of a complex program and intensive creative concept, demonstrating the winter range of medicinal preparations.
Сlient:Johnson&Johnson/Pharma, medicine
A scale creative concept of "Winter Tale. Summer ice of Norwegian wanderings” was developed for the project.

Do you think that there is no snow in summer? - Welcome to Norway - a country of harmony with the icy peaks and green landscapes, harsh colors of the northern lights and delicate trills of dipper bird. Here, the guests will melt the coldest heart of the Snow Queen equipped with winter products of Johnson & Johnson, the favorite mantra of Snow Queen reads as follows: "And you will be sick for a long time" (* reference to the campaign of "Geksoral") and experience a lot of new positive emotions.

Participants met with mystical trolls, the fearless Viking battles, the greatness of the beauty of nature fjords, the journey on the notes of music by Grieg, magnificent mountains and magic in every snowflake...

Features of the project:

- A non-standard format of the conference in the form of a theatrical performance based on the fairy tale "The Snow Queen" with the playing upon the healing properties of the product range of the customer;

- The introduction of creative elements into every stage of the excursion trip (for example, the standard tour to the waterfall accompanied by a beautiful legend and distribution of bottles of "healing water", and the trip on the boat on the fjords accompanied by various master classes, orchestra and photo zone);

- Extremely tight deadlines for project preparation (taking into account all of the activities and representation) - only 1 month.

Especially for our guests, and for the first time in Norway, it was developed the scenario and created a unique Viking show in the Gudvagen village, which is now used for other tour groups.