An October business breakfast was held - a traditional informational meeting held for customers of corporate business events.
This time MAXIMICE held it together with several partners: Eventicious, Air Astana, Discover Almaty and Vietnam Airlines, but first things first.
At the very beginning, we gave the floor to Eventicious, and they, in turn, gave the opportunity to all participants in the event to test their application for events. “Event technologies help event organizers in matters of strategy, as well as implement custom scenarios. Digital information, the ability to ch...
Who are they, the key figures in the Europe meeting industry?
Dear friends, we ask you to cast your vote for Stefana Kozak from Creative Pro (our 27Names partners) in item 9 and for Elena Melnikova MAXIMICE in item 11. We are looking forward to your support!
On October 10, the largest in scale and most important event of the MICE industry will take place - the All-Russian MICE Day. Elena Melnikova, a founder and CEO of MAXIMICE agency, will speak with Alexander Maltsev, project manager of BE IN RUSSIA, as moderators of one of the discussions under the business program of the event. This will, of course, be referred to MICE in the regions - with the help of the discussion participants; moderators will try to analyze this difficult question from different perspectives.
Publish event release.
The regularity of meetings of 27Names partners, taken as a rule, is fruitful. Each new meeting enriches participants with successful cases and makes it possible to take a deeper look at industry issues.
The Program in Cologne:
⁃ We discussed the national specifics of working with the same brand in different countries (examples: Google, Volkswagen, Imperial Tobacco)
⁃ Share experience of joint projects (Spain + Estonia)
⁃ We exchanged non-standard approaches and features on the defenses (invite to the tender - we will demonstrate :) )
Spoiler: The next meeting in Po...
The success of MAXIMICE events lies, in particular, in a special approach to training. It is continuous for us and one of the formats is attending specialized events and meeting new suppliers.
So, the head of the business meetings department Elena Demidova visited Rostov-on-Don as part of the BE IN RUSSIA - MICE DAY project:
“This is a direction demanded by customers and I was interested to get to know it myself. At the workshop there were many meetings with partners from the region, we were familiar with the majority distantly, and new site-related contacts appeared....
The key to the success of events organized by MAXIMICE lies in the many details that make up the overall picture. Some of them are team skills. We use different sources of knowledge and skill development, and we always draw inspiration from clients' tasks.
We are often asked - and we will tell a little about two examples of such an “education”. So, in April, our copywriters visited the international festival of audiovisual art INTERVALS, held in Nizhny Novgorod. Russian and foreign artists and musicians came together to transform the surrounding space together and introduce the wides...
The third annual MAXIMICE Creative Session this time took place in an outdoor format. And this, of course, is not by accident, but a trend voiced by the creative director of the company:
“The imposition of a concept on the chosen location contributes to the effective achievement of the company's goals by comparing the history and uniqueness of the region with the goals and objectives of the event,”
got out the key message of the meeting Inna Afonina.
In this session, we talked about Conscious Evolution and Intelligent Development.
Many people can definitely admit that this is a mystery and a dream direction. One beautiful spring evening, we finally decided to sort things out and together with our Japanese partners organized an informational and thematic event for our clients.
A key topic of the meeting was an explanation of the specifics of MICE travels to Japan. So, it is worth mentioning accurate planning and detailing among the important conditions for organizing a successful business trip: it is necessary to describe the purpose of the visit in detail, provide full information on the participants, record t...
Leading live-communication agencies from 17 member countries of 27NAMES gathered at the meeting in Innsbruck, this time only Netherlands and Denmark were not present due to their internal important events.
On the first day before the conference, Austrian partners showed us the famous Olympic ski jump Bergiesel. By happy coincidence, we could see with our own eyes the jumps of the junior team, which was preparing for the competition.
MAXIMICE and 27Names have begun the “Rules of Play” international campaign, promoting open communication and close cooperation throughout Europe. The central element of the campaign is a short film about 27 delegates gathered in the heart of Europe. Where does the interest lie? All of the delegates are children. They gather together to make a new agreement: “We are open to all: experiment, listen, play fairly, and have fun”.
It is sometimes difficult for us to understand one another, because we speak different languages, literally and figuratively. We all know how much discord t...