One of the best ways to evaluate the hotel's capabilities to meet the needs of particular groups is to see everything in person. Recently we wrote about a trip to Rostov-on-Don with BE IN RUSSIA. Now let’s talk about another southern direction: MAXIMICE employees became participants in an advertising tour to AZIMUT-ASTRAKHAN. Thanks to its excellent location, the hotel offers magnificent views of the central embankment of the Volga River, which can delight and inspire guests at any time of the year.
And another hotel is AZIMUT-VOLGA, a new acquisition. It is a great place for compani...
The regularity of meetings of 27Names partners, taken as a rule, is fruitful. Each new meeting enriches participants with successful cases and makes it possible to take a deeper look at industry issues.
The Program in Cologne:
⁃ We discussed the national specifics of working with the same brand in different countries (examples: Google, Volkswagen, Imperial Tobacco)
⁃ Share experience of joint projects (Spain + Estonia)
⁃ We exchanged non-standard approaches and features on the defenses (invite to the tender - we will demonstrate :) )
Spoiler: The next meeting in Po...
The success of MAXIMICE events lies, in particular, in a special approach to training. It is continuous for us and one of the formats is attending specialized events and meeting new suppliers.
So, the head of the business meetings department Elena Demidova visited Rostov-on-Don as part of the BE IN RUSSIA - MICE DAY project:
“This is a direction demanded by customers and I was interested to get to know it myself. At the workshop there were many meetings with partners from the region, we were familiar with the majority distantly, and new site-related contacts appeared....
The key to the success of events organized by MAXIMICE lies in the many details that make up the overall picture. Some of them are team skills. We use different sources of knowledge and skill development, and we always draw inspiration from clients' tasks.
We are often asked - and we will tell a little about two examples of such an “education”. So, in April, our copywriters visited the international festival of audiovisual art INTERVALS, held in Nizhny Novgorod. Russian and foreign artists and musicians came together to transform the surrounding space together and introduce the wides...
This spring, the 9th annual B2B exhibition METRO EXPO was held. This is the largest organizational project of MAXIMICE (from 3,500 to 5,000 participants from several regions), each time involving a tender contest and the subsequent desire to improve the results of the previous year. And we succeeded again!...
MAXIMICE regularly organizes educational trips for its clients. During these trips, we introduce customers to various areas or discover something new for them in areas previously known to them; we meet with potential suppliers, visit sites, test options of possible activities.
Recently, such a trip took place in the island of Cyprus, famous for the environmental friendliness of its beaches (* the blue flag is assigned only to the cleanest places on the sea coast).
The group visited Limassol and Paphos, getting acquainted with the main business locations and cultural sightseein...
The third annual MAXIMICE Creative Session this time took place in an outdoor format. And this, of course, is not by accident, but a trend voiced by the creative director of the company:
“The imposition of a concept on the chosen location contributes to the effective achievement of the company's goals by comparing the history and uniqueness of the region with the goals and objectives of the event,”
got out the key message of the meeting Inna Afonina.
In this session, we talked about Conscious Evolution and Intelligent Development.
About a year has passed since the last useful industry event - a workshop of the BE IN RUSSIA project. Then the CEO of MAXIMICE, Elena Melnikova, acted as a guest moderator of one of the business program blocks. Together with representatives of corporate events customers, she talked about the preferences of certain regions and, as we admitted, the lack of trust of clients in conducting business events in the country.
We wondered if the situation had changed a lot over the past year, and we again turned to internal analytics. Let's say, unfortunately, it had changed slightly: the lead...
Many people can definitely admit that this is a mystery and a dream direction. One beautiful spring evening, we finally decided to sort things out and together with our Japanese partners organized an informational and thematic event for our clients.
A key topic of the meeting was an explanation of the specifics of MICE travels to Japan. So, it is worth mentioning accurate planning and detailing among the important conditions for organizing a successful business trip: it is necessary to describe the purpose of the visit in detail, provide full information on the participants, record t...
Leading live-communication agencies from 17 member countries of 27NAMES gathered at the meeting in Innsbruck, this time only Netherlands and Denmark were not present due to their internal important events.
On the first day before the conference, Austrian partners showed us the famous Olympic ski jump Bergiesel. By happy coincidence, we could see with our own eyes the jumps of the junior team, which was preparing for the competition.