|CATEGORY:||launch , road-show|
|Client:||Johnson & Johnson/Pharma, medcine|
|Geo / Place:||Russia, Moscow – Four Seasons, Saint Petersburg – Corinthia Hotel, Ekaterinburg – Hyatt Regency, Krasnodar – Inturist, Novosibirsk – Marriott Hotel|
|Project Collaborators:||Organizing a product launch for partners in 5 cities.|
MAXIMICE developed and organized a series of events (launches) for the presentation of a new innovative product - ACUVUE Oasys lenses, contained tear film in their base instead of water. The consumer audiences of the product are the people who spend much time at the computer and actively use a variety of gadgets and thus can often feel eye tiredness and dryness. The uniqueness of the development is that now the eye does not perceive the lens as a foreign body, the number of hours of comfortable use of the product has also been increased.
After the new product was presented to all employees of the regional network as part of the interactive Digital Lab program, a road show was held in 5 priority cities for the brand - ACUVUE Oasys lenses for partners (Moscow, St. Petersburg, Ekaterinburg, Krasnodar, Novosibirsk).
An extensive branding has been prepared for events, including a ball installation, which is now stored in the laboratory; the screen was installed, a special content was developed - demo and intro videos.
ACUVUE Oasys lenses were represented by seven iconic speakers, one of whom was the hero of the Russian Federation, a cosmonaut Sergei Nikolaevich Ryazansky (space is the most advanced direction, and this is why it was decided to invite the speaker-cosmonaut for the innovative product launch).
The photo shows the lunches in Moscow and St. Petersburg.