27Names is a company of shareholders of the best event agencies of Europe. It unites colleagues in one association and at the same time gives them on opportunity to take participation in operating activities of the company. What is the key point of the organization?
The need for creation of such company arose at some credible organizations believing that their development depends upon international cooperation with other large companies.
Nowadays 27Names endeavours to integrate in activities of all agencies involved in business event management a principle of live communications. Quality of the work of managers, level of the client’s satisfaction. In addition to the main criteria 27Names also takes in consideration return on the client’s investments. A special formula has been developed for calculation of this indicator.
A large-scale creative concept based on “The Ice Queen” fairy tale implemented in Norway involves in the scenario the client’s production and demonstration of its advantages. This project won European Best Event Awards 2014 in the nominated category of Best Incentive.
The "live communications" are understood as a possibility to create trust-based relations through business events arranged on a higher level. All of them, one way or another, are a part of a set of marketing instruments of communications and help to build trust-based relations with the target audiences.
Tasks which live communications fulfil:
Only one company from each country may become a participant of 27Names. Initially Europe’s live communication network described itself as a project of the EU countries. Now the participants include the most successful projects from