Saint Petersburg Travel Hub


On September 12, Elena Melnikova, a founder and CEO of MAXIMICE, spoke at the Saint Petersburg Travel Hub forum, held as part of the 23rd General Assembly of the UNWTO World Tourism Organization.

During the session, the MICE industry as a driver for the development of territories, she told about the experience of working with regions as viewed by the eyes of customers: what is the choice based on and what are the features of preferences? She demonstrated statistics based on customer preferences. She explained what needs to be done to attract new corporate projects.

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