Management and Production – Agency Services, When the Customer Already Made a Choice

MAXIMICE entered the market with a new and unexpected offer: "It's no secret that the customers increasingly choose the venues independently, and we see the opportunities for development, where other agencies see only threats for their business", commented Elena Melnikova, founder and General Director of the company.

The Head of MAXIMICE is convinced, that the agency still has a wide "scope of duties", useful for the customer, and therefore the company has developed several service packages. They are subdivided into Event and MICE directions and include the competence of various specialists (logisticians, creators, coordinator managers and others). This approach looks profitable for the customer, since it includes necessary options at a predetermined fixed price. So, you can choose a package that includes all the documentation work, optimization of punitive penalties, timing and program management, SMS-informing, etc. There are packages with key-visual development and the creative concept of the event, and packages with an individual approach to booking tickets.

Such an approach has its own peculiarities, for example, restrictions or an increased overrun ratio for preparing a project, or, for example, discounts for a certain set of options.

«We are confident in the relevance of this approach. We already presented it to our key customers at the joint event with Marriott International network in early March, demonstrating the possibility and readiness for this work format», summarized the General Director.

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