MARRIOTT + MAXIMICE = New Format in Multi-Year Partnership

On March 1 a joint event of Marriott Brand and MAXIMICE agency took place at the Marriott Hotel Novy Arbat.

The beginning of March for MAXIMICE is a special time, this is the beginning of activity. Therefore, quite often, a special event is organized on a significant date, most often associated with suppliers. This time the agency held a business breakfast for corporate customers, and not just on the venue of an old partner, but together with the worldwide network.

Elena Melnikova, the founder and General Director of MAXIMICE, first spoke about the company's important news and the most significant results of the previous season, including numerous victories in competitions, participation in specialized events, and many structural changes within the company. But, perhaps, the most significant news was the offer of an alternative cooperation format for the customers.

As you know, the most actual trend today is the direct work of corporations with hotels – MAXIMICE respects the choice of customers and offers its own management and expertise, providing a number of services and acting as a Producing Center. This approach was presented to the guests. Elena Melnikova showed packaged offers for the services required in this situation, including both creativity and logistics options.

Then, a tandem consisting of Victoria Solopina (Account Director, Global Sales Moscow, Marriott International) and Jan Grigoriev (Creative Director, MAXIMICE) presented a speech demonstrating the success of this cooperation format. They showed a number of venues of the network from Russian and foreign directions and spoke about possible options of creative concepts for business events.

In Irkutsk – a golf tournament under the aegis of the professional federation on the surface of the Baikal Lake! Courtyard Irkutsk City Center (201 rooms, 5 conference rooms). In Voronezh – a concept with historical reconstruction and the castle of the Princess of Oldenburg. Voronezh Marriott Hotel: 221 rooms and a maximum capacity of 1,000 delegates. Courtyard and Sheraton in Nizhny Novgorod and the concepts “Fair” and “Barge Haulers on the Volga”. Guests of the business breakfast were expected by a lot of interesting and useful information!

At the end of the program, Marina Zlobina (Cluster Senior Sales Accounts Manager, Marriott) presented the new metropolitan venues: Courtyard Marriott Moscow Center and Moscow Marriott Novy Arbat, where later an inspection visit was carried out for those wishing to.

See also: