Elena Melnikova on MICE Day


On October 10, the largest in scale and most important event of the MICE industry will take place - the All-Russian MICE Day. Elena Melnikova, a founder and CEO of MAXIMICE agency, will speak with Alexander Maltsev, project manager of BE IN RUSSIA, as moderators of one of the discussions under the business program of the event. This will, of course, be referred to MICE in the regions - with the help of the discussion participants; moderators will try to analyze this difficult question from different perspectives.

Publish event release.




All-Russian MICE Day will be held in Moscow on October 10 at the site of the President Hotel - a meeting place for industry professionals. On October 11 – a familiarization visit of industry professionals to the Tula region.

Within one day, OCTOBER 10, four industry events will be held in the President Hotel rooms: a conference “MICE industry – a driver of the economic development of Russian regions” and the “BE IN RUSSIA / top 100” super workshop, which will bring together MICE customers and MICE -sites, display facilities, service providers. Teams from six regions of Russia (Kaliningrad, Sochi, Voronezh, Altai, Crimea, Rostov-on-Don) will contest for the high scores of the competent jury and audience sympathy in the traditional MICE battle of the Russian regions. At the end of business events, the 10th anniversary ceremony of the professional Russian Business Travel & MICE Award will be held. The award was established in 2010 in order to promote and develop business tourism and congress services in Russia.

Thematic tracks of the business discussion: analysis of opportunities and discussion of the MICE potential of the Russian Federation, the development of international and interregional cooperation through the attraction of major business events, strategies to increase the investment attractiveness of the regions by ensuring the growth of MICE infrastructure as a tool for communication between economic entities, and the formation of a MICE map of Russia.

The project managers are the Chamber of Commerce and Industry of the Russian Federation, the Autonomous Non-Commercial Organization "Project Office for the Development of the Event Organization Industry", Concord Group of Companies, the BE IN RUSSIA project, the Tourist Business media holding, with the participation of the Committee for Physical Culture, Sports, Tourism and Youth Affairs of the State Duma of the Federal Assembly of the Russian Federation.

The strategic partners of the project are the largest industry communities: the Association of National Congress Bureau (ANCB), the Russian Union of Exhibitions and Fairs (RUEF), the ABT-ASTE Business Travel Association, the Association of Directors of Communications and Corporate Media (ACMR), RBC Business Information Agency. Projects partners - leading companies in the industry

Representatives of federal and regional executive authorities in the field of tourism and entrepreneurship development, professional organizers of business events, Russian and foreign corporate customers, leading operators of the meeting industry market, representatives of infrastructure facilities, industry and business media will take part in the events of the All-Russian MICE Day.

On OCTOBER 11, 2019, at the invitation of the Administration of the Tula region, a familiarization visit of industry professionals to the region will take place. An intensive one-day program for exploring MICE facilities is planned. The hero city of Tula left an indelible mark on Russian history. The homeland of famous craftsmen and gunsmiths is replete with memorable and interesting places that attract not only Russians, but also many foreigners. New points of attraction appear on the MICE map of Russia!

The development of the MICE industry plays one of the key roles in the development of the country's economy: in increasing the share of non-resource exports, in prospect of the further use of the 2018 World Cup infrastructure, in promoting the Russian regions their tourism products for business guests, and ensuring the growth of MICE infrastructure as a tool for communication between economic entities.

Conducting MICE events in the Russian regions gives a significant impetus to the development of regional infrastructure, increasing the level of services, developing small and medium-sized enterprises, youth involvement, creating new jobs.

We invite you to register on the web-site.


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