On December 7 the leading organizer of business outdoor corporate events MaxiMICE company (LLC “MAXIMICE”) celebrated the 10th anniversary in Moscow.
Celebration of this significant event was planned in a non-standard format of the Open Day. Throughout the day, the visitors were welcomed in the office- clients, suppliers and representatives of specialized press. There were conducted tours of the department, and acquaintances with workers; the discussion of industry and company news was held in a friendly atmosphere. “This approach has been used deliberately: we want to show not only that we have reached a certain age limit, but the state of the company in which we have reached the age limit – our achievements, team, plans,” – commented the company PR-manager Ekaterina Zazikina.
At the end of the working day, a festive part of the program was held in the restaurant “Terrine” located next door to the office of MaxiMICE on the Sadovoe Ring.
Elena Melnikova, founder and CEO of MaxiMICE, addressed the guests with a presentation, which reflected the main milestones in the development of the brand: own company registration in 2006, the launch of a creative studio and the opening of a subsidiary for individual tourism in 2011, the association with the leading European event-agencies (on shareholder’s rights) in 2014. Elena told that the company had already gained enough experience in tourism, but MICE just originated in our country – these were the first steps, the real start-up, consisting of a small group of people who believed in the possibility of success. And some of them, by the way, are still in the team! “I cannot believe that all of these happened, that this way was passed! We were helped by the faith and courage “, CEO thanked her staff, the role of the team was particularly emphasized. Today more than 30% of MaxiMICE employees have the experience of more than 5-6 years.
Clients’ portfolio of the company amazes with greater stability: it is obvious that the development suggests some mistakes and it is important to understand them, gain experience, and improve processes. It is especially valuable to win confidence of clients over almost 10 years! Elena Melnikova applied to companies that were the first service customers of the agency, and remain with it until now: “Our Clients help us to develop, setting more and more complex tasks, stimulate to improve technologies and develop innovative solutions. The development of our businesses is closely interconnected”.
There were considered the stages of the emergence of new technologies and special services. Today, professional project support service is a standard in the organization of events, when the service has been introduced to the market by MaxiMICE, it had no analogues. The same can be said for combining logistics and creative components in the Business Events format and much more. “We have developed technology, established standards; special work was carried out and continues to be carried out with the partners, because the creation of a high-quality and unique product is only possible in this professional tandem “, Elena thanked suppliers for long-term cooperation and a willingness to develop together.
Elena Melnikova told about the plans for the future: it is both the prolongation of the continuous development and improvement of production processes, and the opening of new offices and the expansion of the database of the professional suppliers in Russia, and the strengthening of internal HR-programs, more creative ideas and increase of Client portfolio and of course, the desire to remain an industry leader.
Talking about the present and future of MaxiMICE we must say about the most important strategic partnership, which was marked in 2016. The CEO of “VIPService” Dmitry Gorin, who attended the event as a special guest, told about its advantages and benefits for both companies.
“Our original mission that consists in promoting the development of a civilized MICE market in Russia and CIS countries has been performed”, summed up Elena: “During our new 10-year anniversary, we set to ourselves a mission to promote our Clients’ Business Development by creating products and technologies of its implementation in the new market realities. We will continue a sustainable development and improvement in alliance with our partners for the success and happiness of our Clients”.
The festive fun arose after the important statements. Interesting contests and wonderful gifts from partners, interactive games from wine casino “Caudal” and rousing performance of cover band «Roll’s Band». Music, dancing and refreshments!
Birthday event of MaxiMICE, in total, was attended by more than 140 guests – leading brands of corporate events customers and key partners of the company.
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