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Elena Melnikova will take part in the session "In MICE there is no such thing as minor detail".

The Central Exhibition Complex "Expocentre" will host the XVIII International Tourism Exhibition INTOURMARKET- 2023 from 13 to 15 of March.

On the 14th March, MAXIMICE CEO Elena Melnikova will host a workshop on "There is no such thing as minor detail in MICE: factors of "attractiveness" for businesses and organizers of federal/regional events".

The session focuses on unique regional "tricks" for creating unforgettable events:

- Industrial Tourism for MICE: ideas for events at industrial enterprises;

- Film & Wine, themed cruises and other formats for memorable events;

- Mountains of event opportunities;

- Gastronomic specialities of the regions.