On October 10, a global industry event took place at the International Trade Center in Moscow – MICE Day, which is a conference with the participation of the authorities and agencies, a workshop “BE IN RUSSIA TOP-100” – venues and agencies, MICE-Battle of Regions (BE IN RUSSIA) and 9- Ceremony of Russian Business Travel & MICE Award. The event gathered participants from the most diverse and most MICE-active regions of the country.
Founder and CEO of MAXIMICE, Elena Melnikova, spoke as part of the business program in the session “Regions of Russia as MICE Directions” and, using statistics from her own company, spoke about choosing an option in favor of a particular option as the final customer – a corporate client. The main idea was the lack of awareness of the possibilities and peculiarities of the regions and, therefore, the conjectures and fears generated by this. Elena encouraged the regions to be more open, and assured that cordiality and hospitality, readiness for a flexible approach in organizing events can attract more projects and events.
At the RBTMA gala evening, Elena Melnikova again went to the stage: as you know, being a multiple winner of this award, MAXIMICE has been acting as a partner of the ceremony for several years, and presents statuettes in a nomination. This year – the best organizer of incentive programs abroad.
Organizers of the All-Russian MICE Day: Chamber of Commerce and Industry of the Russian Federation, International Trade Center, Concord Group, TB Events, BE IN RUSSIA communication project.