On April 19, MAXIMICE, together with Marriott International, held an annual April Creative Session for the customers of corporate business events. It was the second joint event with the network in the current season.
The Creative Session traditionally consisted of two blocks: theoretical part, explaining briefing nuances, origin of the creative idea and general creative significance for the efficient solution of business problems, and the workshop. During the second block, the participants were subdivided into groups and participated in the Magic Rooms Quest, during which they both tried to solve the problems of the briefing by themselves, and could also get acquainted with the representatives of guest hotels and learn about the possibilities of the venues in Armenia, Georgia, Belarus, Kazan, Krasnodar, Sochi and St. Petersburg in a non-standard format.
The event was held at the Sheraton Palace, and I would especially like to note both the loyalty of the venue and the incredibly tasty treats prepared specially for our guests.
Another significant block was the speech of Lina Moskvina, the Chief Editor of MICE & more magazine about the upcoming global industry event – International MICE Business Week Ufa, which MAXIMICE also participates in: Elena Melnikova is the speaker and one of the key participants of the business program.