The “live communications” are understood as a possibility to create trust-based relations through business events arranged on a higher level. All of them, one way or another, are a part of a set of marketing instruments of communications and help to build trust-based relations with the target audiences.
Tasks which live communications fulfil:
Only one company from each country may become a participant of 27Names. Initially Europe’s live communication network described itself as a project of the EU countries. Now the participants include the most successful projects from