The “live communications” are understood as a possibility to create trust-based relations through business events arranged on a higher level. All of them, one way or another, are a part of a set of marketing instruments of communications and help to build trust-based relations with the target audiences.
Tasks which live communications fulfil:
Only one company from each country may become a participant of 27Names. Initially Europe’s live communication network described itself as a project of the EU countries. Now the participants include the most successful projects from
At the end of 2018 27Names created an international campaign, the Rules of Play, to promote more open communication and cooperation throughout Europe.