Leading live-communication agencies from 17 member countries of 27NAMES gathered at the meeting in Innsbruck, this time only Netherlands and Denmark were not present due to their internal important events.
On the first day before the conference, Austrian partners showed us the famous Olympic ski jump Bergiesel. By happy coincidence, we could see with our own eyes the jumps of the junior team, which was preparing for the competition.
The 27Names shareholders conference was held in a unique space for Swarovski Kristallwelten events.
The company Lataamo (Finland) presented a report on the results of the PR campaign for all participating countries that conducted active work in social networks and media sources – the Rules of Play.
We discussed further possible steps in the field of 27NAMES brand promotion and increasing awareness in the world of events. Partners also shared briefs from international clients for the opportunity to present a commercial proposal and develop a creative concept from several European agencies within the framework of the collaboration within 27NAMES.
At the end of the first day, according to tradition, a presentation of a potential new member 27NAMES from Hungary was held and, following the results of the voting, BO Events were accepted into our friendly European “family”.
The second day began with an early departure to an unusual place for a conference full of interesting topics, namely, the angels were to rise to a height of 2334 meters, to the top of Mount Hafelekar. Fascinating place where the working meeting of partners took place throughout the day.
The main topic of the meeting was the experience of various agencies in the “hunt for new customers”, developing programs to increase loyalty and a lot of work on customer focus. Of course, the best experience partners will masterfully incorporate into their marketing plan. MAXIMICE shared their new loyalty program, which made a strong impression on the colleagues.
Of course, the most striking cases that were presented by companies from Finland, France, Slovenia, Sweden, Spain, Ireland and Portugal became an integral part of the conference.
The next meeting place for partners 27NAMES will be Germany, Cologne, the host will be the agency Concept X.
We are in anticipation of a new experience at the international level!