It was done: MAXIMICE, having passed the cycle of a decade-long history, reached a new stage of its development and, having set a vector to strengthen the creative, rebranded and expanded the staff with professionals involved in creativity.
The MAXIMICE logo underwent some transformation – it became simpler, more modern, but at the same time it retained certain authentic features that make it possible to remain recognizable.
Dynamics appeared in the new typography, and each letter of the name acquired a certain symbolic meaning.
Along with the new mission, which now sounds like “MAXIMICE sees its destiny in promotion of the business of our customers by creating a product and technologies for its implementation in the new realities of the market”, the agency has also changed its slogan. A more authoritative slogan “Power to change” has replaced the old slogan “Manage the events”.
Internal improvements (personnel policy and training, processes automation, product formation) and new tasks of the company (expansion of the geography of presence, work with suppliers and development of new technologies, use of tools of related areas, variety of client portfolio) were expressed in actual visualization.
Only the professionalism of the team and all the company’s resources dedicated to efficiently solving the business tasks of customers remain unchanged.