Since 2006 MAXIMICE is deeply involved in the event management in accordance with M.I.C.E. system. Our foreign colleagues recognize the quality of our work. People think highly of us and respect us. They entrust us with implementation of projects which are the most difficult from a viewpoint of management.

MAXIMICE is an active partner of 27Names International Company and creates “live communications” in the field of business with the clients all over the world.

Our activities are aimed to development of our client’s business through arrangement of business events on a higher level.


MAXIMICE has thousands of successive events to its credit, among them:

  • conferences, exhibitions, sales & kick-off meetings, launches;
  • team building events and incentive tours;
  • corporate parties and anniversaries, social projects.

We know everything about integrated services in Business Event and MICE area. We are able to develop creative concepts and complete logistical services.

Our ambition not only to fulfil the plan of the project, but also to exceed the client’s expectations accompanies us during more than 10 years of hard work.

Some facts concerning MaxiMICE

in the world
of reliable


From corporate meetings to international exhibitions – suit any taste

Logistical support

When you are with MAXIMICE you will be given complete logistical support all over the world.

  • Competent selection of the direction, development of recommendations (in accordance with the tasks, size and composition of the group).
  • Optimum selection and reservation of hotels and sites (for the business program, team building activities, and gala dinner).
  • Visa support (Schengen countries, Great Britain, USA, etc.).
  • Optimization of the route, airline and railway ticket booking, all transfers.
  • Arrangement of food and sightseeing.
  • Professional escorts.
  • Preparation of all necessary documents under the project.

You can fulfil all similar tasks together with the MAXIMICE specialists. We work with the groups from several persons to five thousand members arranging events in any corner of Russia and any country across the world.

Creative ideas and production

Talented and creative staff members work in Event & Creative Department. The Department has united in its staff high-qualified designers, experienced copywriters, professional writers-directors and producers (and, which is equally important, the graduates of the leading specialized higher education institutions as well as the prize winners of professional skills competitions).

The main services of the Event & Creative Department include:

  • Creative ideas (creation of concepts, texts, scenarios)
  • Design (development of logotypes, complete visualization of the project)
  • Production (video recording  of reports and preparation of video materials for the event)
  • Art management (booking, casting and further work with the artists, costumes, other stage property)
  • Directing and stage works (planning of the event concept, preparation of the show program)

Event & Creative Department works on creation of concepts for promotion of events, applies new efficient methods in the area of M.I.C.E. and Business Events.

Support of projects

Each event is unique. That is why its management requires special skills and in certain cases can differ rather heavily. The main services rendered by the Project Support Department include:

  • Professional coordination of the event
  • Arrival/departure accompanying services in the airports and railway stations
  • Coordination and control of all services (accommodation, food, conference, sightseeing program)
  • Coordination of transport services (control of transfers)
  • Technical assistance

The Project Support Department is a unique structure appeared in the Company in 2007. At that moment nobody rendered such service.

Outsourcing of regional events

The list of options of our Company includes outsourcing of the events of various scales and natures. We take under control the client’s projects from the regions of Russia and CIS countries, develop the event concept and carry out complete support of the project at each stage of its implementation.

We are willing to offer for the clients having branches and representative offices in the regions:

  • Direct participation in development of the Standard Operating Procedure (SOP) and Service Level Agreement (SLA).
  • Provision of an alternative choice in the course of cooperation with the regional representatives directed to optimization of the budgets for arrangement of events for an external client.
  • Opening of credit facility lines.
  • Automation of document turnover in accordance with the client’s requirements.
  • Event planning.
  • Selection of sites.
  • Logistical support and maintenance of the event.
  • Implant office: allocated event-coordinator within the client’s territory.

Individual tourism

MaxiVOYAGE team will select an ideal travel!
We organize individual and group tours.

  • Recommendations on selection of the direction, visit of a professional adviser to the customer’s office.
  • Selection of a hotel, villa, apartments (accommodation, type of the diet), reservation.
    - Procurement of visas and maintenance of insurance.
  • Selection of sightseeing programs.
  • Transport rental (vehicle, helicopter, yacht).
  • Purchase of tickets to cultural and sport events.
  • Courier services.

Preparation for a travel can be safely classified as pleasant troubles unless take into account the headache it brings. It is important not only select the best hotel and method of transportation. It is necessary to adjust the total amount to the existing budget.

Quality control

In 2013 the Quality Control Department was established in MAXIMICE.
The tasks of this Department include:

  • Implementation and control over compliance with the standards of services for corporate clients
  • Analysis following the results of the arranged events
  • Consideration of complaints in regard to the quality of preparation and implementation of the event
  • Arrangement of awareness-raising workshops for the customers on topical subject-matters

Control over the service standards is the key task of the Department staff members. They monitor correctness of technological processes based on the standards approved in the Company at each stage of work on the project. Where necessary, they provide training of personnel and their following assessment and then control over preparation of the event and transition to its implementation.

Our advantages for the clients’ benefit


(by complexity and scale) is achieved owing to efficient organizational structure and automation of control systems


is ensured owing to human resources (98 specialists of various qualifications in the staff)


stable financial resource (additional support from our shareholder Vipservice, since 2016)


Hyper-loyal attitude as to the market leader (large base of the proven partners all over the world)


are ensured by special structures (own Creative Studio, Project Support Department)


owing to the unique technological process (and to the Quality Control Service)

ACUVUE, Eye Health Advisor

Arrangement of the Х International Scientific Symposium

Equifax Leadership Race

Fascinating races to celebrate the company’s birthday

Dealers conference

Conference, design and development of a stand with interactive zones

Winter Fairy Tale in Norway

Theatricalised conference based on a fairy tail



staff members
Team of top-ranked specialists with great working experience in MICE, Event, Business Travel industry.


years of experience
MaxiMICE was established in December 2006 by Elena Melnikova, a famous professional on the market of business tourism and development of M.I.C.E. industry in our country.


representative offices in Russia
Saint Petersburg, Sochi


  • Global Event Awards 2013-2016 (8)
  • Golden Puzzle'2013-2016 (12)
  • Special Diplomas of the Golden Puzzle (3) и Global Event Award (1)
  • European Best Event Awards 2014 (2)
  • Women's Success Awards 2014 (personal award of E. Melnikova)
  • Starway Tourism Awards Perfect 2013 (Coral Travel)
  • Russian Business Travel & MICE Award 2010-2013 (4 + 1 personal award of E. Melnikova)
  • Best MICE Selling Agency 2011-2012 (Emirates)
  • Travel Academy Awards 2009

The level of professionalism that we observed in the preparation and implementation of all the tasks for the event “Winter Cycle Meeting 2017” exceeded all our expectations. Prompt check-in at the hotel, preparation of conference rooms and equipment for the conference, the organization of breakfast / lunch / dinner and coffee breaks, gala dinner and much more for a group of 480 people was performed at a very high level. Special thanks to Ekaterina, Natalia, Pavel, Olga for attention to details and round-the-clock control of the event. We are looking forward to further fruitful cooperation in carrying out similar and other types of events for our company. We would be very grateful if you positively mark the work of your employees who took part in organizing this event.

Petrova Anastasia, Machin Alexander

Valenta Pharmaceutics

Elena Mizyurkina

Syngenta, LLC
On behalf of Syngenta, I would like to express my gratitude and appreciation to the all staff of MaxiMICE, LLC! My colleagues, as well as partners and clients of our company were very pleased with the support and organization of events held at the hotels of the Gorki City resort on November 14-18, 2016. Over the past three years, your company has helped us to organize and accompany very important events for our business at the highest professional level. I would like to especially note the excellent, professional work of your colleagues: Vladislav, Yakov, Marina and Andrey. Thanks to their efforts, many pressing problems were addressed at a high professional level, in a qualitative and timely manner. We are looking forward to fruitful and mutually beneficial cooperation!

Naumtsev Evgeniy

Wrigley, LLC
I would like to express my gratitude and deep appreciation to the MaxiMICE, LLC team for organizing and holding the Conference of the sales department of the Center region, held in Kazan, at the Kazan Riviera Hotel, from February 8 to February 10, 2017. I would like to particularly note the excellent support of the event from the manager of the Project Implementation Department Nadezhda who assisted us directly in Kazan in organizing and holding the event. We have already cooperated with Nadezhda in the conduct of the second event and each time Nadezhda demonstrates excellent organizational skills, the ability to solve any arising problems quickly, vigorously and without any unnecessary negative emotions. I also want to note that Nadezhda always takes the position of the Client, defends the rightness and seeks to save the budget of the event and to reach an agreement with partners in the city of event on the most favorable terms and conditions. It is also important that at the same time Nadezhda thinks over the organization process several steps ahead; she does not stop at the minimum requirements of the client, but always strives for the best result. I want to thank once again the MaxiMICE, LLC team and Nadezhda personally for organizing and holding the event! We are looking forward to further fruitful cooperation with you.
Dear colleagues! On behalf of Nestle Purina Pet Care, I want to express my gratitude to the MaxiMICE Team for a qualitative work on the project VetEducation in 2016, namely: Olga - to a greater extent the credit for the project goes to her, Alina, Zhanna, Irina, Andrey, Olga. These people got a really complicated project, with a big document workflow, which needed to be implemented not only in a short time, but also with the maximum involvement of each team member. Separately, I would like to note the high level of communication with the clients of our company, which largely ensured the success of the program. The work was done perfectly. If necessary, we are ready to give the best recommendations.

Sazonova Natalia

Nestle Russia








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